Business Breakfast

Core Values – Creating an Unwavering Foundation for your Business or Organization

Core Values are the “non-negotiable” guiding principles by which you conduct your business, every day without fail or justification. Core Values create a solid foundation and allow you to build a thriving culture around them.  Find out how to implement a few simple strategies to define your true Core Values.  Begin to give your team confidence, purpose, direction and wholeness, all while preventing poor decision-making and improving morale. Once defined, you will be able to hire, fire, review and reward the right people.  Be prepared to sustain the good and bad times by creating an intentional culture that drives growth and potential in the future. Do you walk the talk? Are you confident to take over as the new Culture Officer of your organization?  Your Core Values already exist.  Uncover them.

Presented by Melissa Crayford, Executive Director of Greener Grass Systems

Shaped by almost 2 decades of being actively involved in small business, Melissa (Missy) Crayford has an enthusiastic heart for entrepreneurs and the teams that follow them. Shaped by almost 2 decades of being actively involved in small business, Melissa (Missy) Crayford has an enthusiastic heart for entrepreneurs and the teams that follow them.  As an accountability partner in small to mid-sized business, she's dedicated to inspiring, empowering and building progressive initiatives as well as integrating the brand vision within the organization. She has a unique talent for creative problem solving and digging deep to uncover potential. Her positive leadership style is simple, real and delivers measurable results that drive an organization forward.  Her true passion lies in simplifying processes, improving culture, and coaching owners, individuals and teams she works with to expand their contributions. She’s driven to facilitate sustained change while gaining traction, honoring core values, and remaining authentic.